The top is in sight for Freevee as Amazon proclaims shutdown date

FAST (free ad-supported TV) providers have gained vital recognition within the US, with platforms reminiscent of The Roku Channel, Pluto TV, and Tubi rising as high rivals within the area.

Main tech firms have additionally ventured into offering FAST providers. In 2023, Google TV launched its FAST channels, later rebranded as Freeplay. Samsung gives Samsung TV Plus, whereas Amazon’s service, initially referred to as IMDb TV, was renamed Amazon Freevee in 2022.

Nonetheless, Amazon introduced final yr that it was shutting down Freevee to shift its complete focus to constructing Prime Video. But it surely did not specify precisely when Freevee would shut down. Now, Amazon has lastly confirmed that Freevee will shut down this August, lower than a month away.

This information was shared by Amazon by way of the most recent Freevee app replace (by way of AFTV News). Amazon states customers can “Proceed watching your favourite Freevee Originals and our library of hit motion pictures, reveals, and dwell TV on Prime Video without spending a dime, no subscription wanted.”

Associated

How to get two free Kindle e-books this July as a Prime member

As an Amazon Prime member, you’ll be able to declare two free Kindle e-books in July. Here is how.

All of Freevee’s content material is now on Prime Video

Prime Video has a brand new “Look ahead to Free” class out there alongside all its paid content material

Amazon / Pocket-lint

Though the Freevee app will not be accessible after August, none of its content material might be misplaced. Final yr, Amazon added all of Freevee’s content material to Prime Video, permitting customers to proceed watching it without spending a dime. This contains Freevee Originals and its library of free motion pictures and TV reveals.

Whereas Prime Video usually requires an Amazon Prime subscription to entry most content material, Freevee’s reveals and flicks on Prime Video might be watched without spending a dime with adverts, with out a subscription. Freevee content material seems on Prime Video below the “Look ahead to Free” class on each the app and web site.

Within the app discover despatched to Freevee customers, Amazon states, “Prime Video is the brand new unique dwelling for Freevee TV reveals, motion pictures, and Dwell TV.” In 2024, Amazon introduced it could shut down Freevee in 2025, citing the choice to “section out Freevee branding” as a option to “ship a less complicated viewing expertise for patrons.”

When you have the Freevee app in your smartphone or TV, you’ll be able to proceed utilizing it by way of July, however it would cease working in August. If you have not tried Prime Video earlier than, you’ll be able to obtain it without spending a dime out of your TV’s app retailer or from the App Retailer and Google Play Retailer in your cell system.

From a enterprise standpoint, Amazon’s resolution to section out Freevee and switch its content material to Prime Video is sensible. Any Freevee consumer who desires to maintain watching free reveals or motion pictures now must browse Prime Video, which gives a big selection of paid content material by way of its Prime membership and extra paid channels. Amazon clearly hopes this modification will encourage Freevee customers to contemplate signing up for a Prime membership, in the event that they have not already.

Associated

The Amazon Fire TV 4K Stick Max just fell to its lowest price in 2025

I might leap on this if I have been you.