Google is already making YouTube Premium Lite worse

Abstract

YouTube is including extra adverts to Premium Lite, particularly focusing on YouTube Shorts.
Premium Lite gives fewer adverts at $8 a month however lacks different Premium options, like background play.
YouTube Premium Lite continues to be largely ad-free, however how for much longer will that final? It seems like Premium Lite is simply too good to be true.

YouTube Premium Lite solely launched within the US two months in the past, however Google is already making adjustments to its extra inexpensive YouTube Premium various.

YouTube has begun to e-mail Premium Lite prospects to tell them that extra adverts will quickly be showing on YouTube for them (by way of Neowin). Proper now, YouTube Premium Lite provides an ad-free expertise on “most movies,” with the first exception being music movies. On the finish of June, that may reportedly be modified to additionally now embrace YouTube Shorts. This is the e-mail YouTube despatched out:

“Thanks for being a Premium Lite member. Premium Lite provides fewer interruptions so you’ll be able to watch extra of the YouTube you like,” YouTube mentioned in its e-mail to Premium Lite subscribers (by way of the TWiT.community forum). “We’re writing to let that starting 30 June 2025, adverts could seem on Shorts, along with music content material and while you search or browse. Most movies will proceed to stay ad-free.”

Free trial: 1-month free trial
Adverts: Most content material ad-free
Downloads and background play: No

YouTube Premium Lite removes most adverts from YouTube for $8 a month.

Associated

I tested YouTube Premium Lite to see how many ads it really got rid of

YouTube Premium Lite is right here, and it shocked me.

It was too good to final

Will YouTube Premium Lite worsen over time?

YouTube / Pocket-lint

Whereas YouTube introducing adverts on Shorts for Premium Lite subscribers is not the worst factor that would’ve presumably occurred, it is nonetheless a bummer for Premium Lite customers who take pleasure in searching Shorts.

…what worries me is that the service is not even six months outdated within the US and YouTube is already making adjustments to it.

For those who’re unfamiliar with YouTube Premium Lite, it is a extra inexpensive various to YouTube Premium, which provides fewer advantages. Notably, Premium Lite would not embrace background play, offline downloads, or YouTube Music. Primarily, all YouTube Premium Lite does is decrease the quantity of adverts customers expertise. For those who do not watch music content material on YouTube or Shorts, for probably the most half, you will not expertise any adverts with Premium Lite. This makes it a strong various for customers who do not look after any of the additional options Premium provides, and are simply fascinated about seeing fewer adverts.

Even with the adjustments being made, Google nonetheless says that “most movies will stay ad-free,” which continues to be the case. However what worries me is that the service is not even six months outdated within the US and YouTube is already making adjustments to it. It virtually seems like its preliminary providing was too good to be true.

…I worry YouTube will not give you the chance to withstand the urge so as to add extra adverts to Premium Lite sooner or later.

YouTube Premium Lite presently prices $8 a month within the US and YouTube Premium prices $14 a month, so it does provide fairly good worth in case you’re trying to free your self from the ad-infestation that YouTube has grow to be over the previous a number of years. Nevertheless, my largest worry is that that is simply the beginning of the adjustments YouTube will make to Premium Lite over time, to entice extra folks to go together with its dearer Premium tier as an alternative.

I hope I am improper, and this alteration to Premium Lite is only a easy course correction being completed by YouTube, and that Premium Lite will stay the best way it’s now for the foreseeable future. However I worry YouTube will not give you the chance to withstand the urge so as to add extra adverts to Premium Lite sooner or later, to make it much less of an ad-free tier, and extra of a restricted adverts tier.

YouTube Premium Lite is presently accessible within the US, Canada, Mexico, Argentina, Brazil, the UK, Australia, Germany, and Thailand. Adverts will start showing on Shorts for YouTube Premium Lite subscribers on June 30, 2025.