I am unable to imagine so many iPhone customers nonetheless have this pointless app put in

Again in December 2024, Apple unleashed its next phase of AI-based Apple Intelligence options onto suitable gadgets. Alongside Genmoji, Writing Tools, visible intelligence, and tighter ChatGPT integration, the tech big made out there one different AI-centric addition: Picture Playground. The characteristic, which arrived within the type of a devoted utility for iPhone, iPad, Mac, and Imaginative and prescient Professional, is basically a generative picture creator, full with immediate solutions and a textual content enter area.

Picture Playground, and AI-powered picture technology instruments extra broadly, aren’t new. Google’s Pixel Studio app for Android and Microsoft’s Paint app for Home windows provide analogous capabilities, and OpenAI’s Dall-E 2 and 4o Image Generation instruments are solely getting extra highly effective by the day. Apple’s Playground app, nonetheless, did not precisely set the world on fireplace on launch day. Reddit threads throughout the tech sphere are filled with users complaining of the app’s inadequacy, and, anecdotally, I’ve by no means seen any of my iPhone-toting mates use the characteristic in actual life.

Apple’s Picture Playground app is an odd duck

The app’s gimmicky enchantment wears skinny inside minutes

In my case, as soon as I updated my iPhone to iOS 18.2, I spent a grand complete of about 10 minutes taking part in round with Apple’s Picture Playground app. The software program interface itself is clear and easy, which is sweet, however there’s genuinely not a lot happening to warrant its pre-installed app standing. Apple permits you to describe a picture through written textual content, which could be supplemented with pre-configured prompts. These prompts are categorized underneath themes, costumes, equipment, and locations.

The app additionally lets you choose a photograph out of your digital camera roll, which you’ll be able to then “AI-ify” in both an animated fashion, or in an illustrated fashion. You possibly can combine and match prompts, textual content, and pictures, and the system will generate outcomes on-device (with out reaching out to the cloud or requiring web entry). The primary residence web page shows a gallery of all of your generated picture creations, which might then be edited, shared, copied, or deleted.

On the floor, the app covers all of the fundamentals of picture technology, and does so with Apple’s signature software program UX polish. The animations are nice, the pulsing hues of sunshine are considerably mesmerizing, and there is a playfulness to the expertise that’s usually missing in at present’s over-saturated market of AI instruments. What, then, is the issue with Picture Playground, you may be asking? The very fact of the matter is that it does not do a ok job at really producing pictures.

Apple seems to be going for a whimsical cartoonish fashion with its picture technology software, however outcomes are hit-or-miss at the very best of occasions. Not like another picture mills, which make use of the cloud for entry to superior AI fashions, Apple’s on-device method is subpar and a bit on the gradual facet. It takes a number of seconds to generate simply a few pictures, and I at all times find yourself with one weirdity or one other (my poor snowman creation has a carrot mouth, as a substitute of a carrot nostril).

And do not even get me began on the software’s AI technology of people. I plugged a number of photographs of myself into Picture Playground, and I used to be horrified by the outcomes. The app spit out choices that weren’t solely inaccurate (I’ve curly hair, not straight hair), but in addition genuinely uncanny. In brief, then, I applaud Apple’s on-device method to AI technology from a privateness standpoint, however the firm’s tech simply is not ok to carry down the fort.

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AI for the sake of AI

Was anybody asking for the Picture Playground app?

All of this raises the query of ‘why.’ Synthetic intelligence is seemingly all over the place in 2025, with tech firms each large and small making an attempt to capitalize on the hype. A sense of AI fatigue has set in for a lot of, and I too have grown more and more cynical. Some AI instruments are genuinely helpful — others, like Picture Playground, really feel extra like glorified demos meant to dazzle throughout business breaks, whereas additionally appeasing AI-on-the-brain shareholders.

Sooner or later a number of weeks in the past, I discovered myself low on inside iPhone storage. I went into Settings to take a look at which apps I may delete or archive with a purpose to regain some capability, and I deleted Picture Playground with out hesitation. To be sincere, I am stunned extra iPhone customers have not completed the identical. As talked about, I’ve by no means seen anybody use the characteristic in the true world, regardless of it being available in app type proper from the house display.

To be clear, I am not rooting for Apple to fail within the AI area. Extra competitors is best than much less, and in a world of Meta AI and Google Gemini, Apple’s privacy-conscious method to computing is a breath of recent air. I simply hope to see Apple Intelligence options — Picture Playground included — enhance quickly. Stripping away all of the AI buzz, software program options nonetheless have to be refined and useful with a purpose to show their price. If Apple can handle to sq. its picture technology circle, I will be open to the concept of re-downloading Playground and giving it one other algorithmic whirl.

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