I discovered Amazon’s secret Fireplace TV Stick that I am going to guess you by no means knew existed

Often, if you consider an Amazon Fire TV Stick, you image a tool that plugs into your TV to entry numerous streaming apps, watch free FAST channels, and even play video games from the cloud through Xbox or Amazon Luna. However what if I instructed you there’s an Amazon Fireplace TV Stick designed for one thing apart from streaming?

That system exists and is named the Amazon Signage Stick. It seems to be identical to an everyday Fireplace TV Stick, however because the title suggests, it is meant to show your TV into digital signage relatively than for watching Netflix or Prime Video.

The Amazon Signage Stick primarily targets companies relatively than on a regular basis customers, which retains it comparatively underneath the radar on Amazon. Nonetheless, if you happen to’re into streaming units, I discover it fascinating how Amazon has tailored its well-liked Fireplace TV Stick into a tool with a completely totally different goal — one which, like within the streaming world, goals to compete with acquainted opponents.

The Amazon Signage Stick is $100

It really works identical to a Fireplace TV Stick, however is straight built-in with totally different CMS suppliers

The Amazon Signage Stick capabilities very like a regular Fireplace TV Stick, plugging straight into your TV’s HDMI port and together with a wi-fi distant, energy cable, and energy adapter. Much like the Fireplace TV Stick 4K Max, the Signage Stick contains a quad-core processor and Wi-Fi 6E. Nonetheless, in contrast to the Fireplace TV Stick, which has a number of variations, the Signage Stick is on the market in just one model and prices $100, which is $40 dearer than the Fireplace TV Stick 4K Max.

What primarily units the Signage Stick aside from Amazon’s Fireplace TV Sticks is its integration with numerous CMS (Content material Administration System) suppliers. A CMS helps a enterprise create and handle digital content material, and Amazon advertises that the Signage Stick works seamlessly with over 25 totally different suppliers proper out of the field. A number of the supported platforms embrace ScreenCloud, AbleSign, NoviSign, Rise Imaginative and prescient, and Yodeck. An entire record of CMS suppliers is on the market on Amazon’s website.

Whilst you can technically use an everyday Fireplace TV Persist with a third-party app to show your TV into an indication, it appears Amazon is promoting the Signage Stick as a extra dependable {and professional} resolution. Amazon additionally provides an app particularly for the Signage Stick that permits you to arrange and monitor all of your related units. Moreover, the Signage Stick provides a safer system, together with a “safe boot loader, information encryption, and common updates that maintain signage protected and working easily.”

Though it does not stream Netflix, I discover it fairly cool how Amazon has tailored its system for a completely totally different goal. To be clear, I’m not a small enterprise proprietor and have by no means used a CMS supplier myself, so I can not communicate to its precise efficiency. Nonetheless, it at the moment has a 4.2-star ranking on Amazon, which suggests it has been well-received by a number of the companies utilizing it.

The Signage Stick launched in December 2024, so it hasn’t been round for too lengthy. Though it’s at the moment solely out there within the US, the e-commerce big plans to roll it out to extra nations in 2026 (through Cord Cutter News).

One of many Signage Stick’s opponents is BrightSign, an organization that produces digital signage gamers and software program. BrightSign was based by Anthony Wooden, the founder and CEO of Roku, however the firms are totally separate.

Should you merely wish to watch TV exhibits and films, Amazon’s Fireplace TV Stick is certainly what you need. Nonetheless, if you happen to’re a enterprise proprietor skilled with Fireplace TV Sticks, Amazon’s Signage Stick could possibly be helpful to you.