Prime Video quietly doubled the variety of advertisements on their lowest tier

In recent times, a notable development in streaming has been the emergence of ad-supported tiers. Nearly all main streaming platforms, together with Netflix, Disney+, Hulu, and Max, now supply an ad-supported tier that sometimes prices a number of {dollars} lower than an ad-free one.

In early 2024, Amazon adopted the lead of different streaming providers and launched advertisements on Prime Video, charging viewers $3 per thirty days to decide out of them. Understandably, this upset many individuals who have been already paying $15 a month for Amazon Prime, solely to have a number of advert breaks throughout their TV present or film.

One small silver lining Prime Video had with their preliminary implementation of advertisements is that they solely had about two to three-and-a-half minutes of advertisements per hour, which meant they have been much less disruptive than a few of the advertisements seen on different streaming providers. Nevertheless, that not appears to be the case.

In line with Adweek, Amazon has quietly elevated the variety of advertisements on Prime Video, from two to three-and-a-half minutes per hour, to 4 to 6 minutes per hour. Adweek cites an e mail it obtained from an Amazon consultant to an advert purchaser, which says: “Prime Video advert load has regularly elevated to 4 to 6 minutes per hour.”

So, for those who’ve been noticing extra advertisements on Prime Video these days, it is solely intentional, because it appears Amazon is making an attempt to promote corporations extra advertisements to run on Prime Video.

Associated

These dumpster dive TVs make modern TV audio seem like a joke

TV audio is not what it was once.

Is Amazon making an attempt to persuade extra individuals to go ad-free?

Extra advertisements will undoubtedly negatively influence the viewing expertise

Amazon/Pocket-lint

Since Amazon launched advertisements on Prime Video in 2024, I’ve largely resisted the urge to pay the $3 month-to-month charge to go ad-free. More often than not, once I watched an hour-long present, I solely acquired about three advertisements, and I did not thoughts it because it normally gave me a second to seize a drink or verify my cellphone anyway, they usually did not interrupt the viewing expertise too badly. Nevertheless, doubling that will simply ruin the experience.

Amazon has not publicly introduced any plans to double advertisements for customers. Nonetheless, Adweek experiences that it informed traders it might improve the stock of advertisements accessible on the market on Prime Video to increase its streaming enterprise additional.

Adweek additionally spoke to Kendra Tang, a programmatic supervisor at Rain the Progress Company, who stated Amazon informed them “the advert load could be rising” and that it is “been confirmed just lately after we seen extra avails within the system.” In an announcement from Amazon, it prevented saying whether or not it has elevated its advert load, as an alternative stating it is targeted on “bettering advert experiences.”

“Our dedication is to bettering advert experiences reasonably than merely rising the variety of advertisements proven,” stated an Amazon Advertisements spokesperson to Adweek. “Whereas demand continues to develop, our dedication is to bettering advert experiences reasonably than merely rising the variety of advertisements proven.”

The explanation Amazon would improve the advert load is a two-pronged reply. One: to extend income and promote extra advertisements to corporations. Two: to persuade extra individuals to pay $3 for the ad-free possibility. Prime Video at the moment prices $9 a month by itself, or $15 a month you probably have it included with Amazon Prime. Including the ad-free tier, the service prices $12 a month with out Prime and $18 a month with it.

For me and anybody else on the market who repeatedly watches Prime Video, this merely sucks. It implies that something you watch on the service from Amazon shall be interrupted by extra advertisements, resulting in extra disruptions throughout vital moments in what you are watching.

Associated

Amazon is ruining Prime Video more and more each day

Amazon Prime Video does not really feel the identical anymore.