The Pixel 10 does not appear thrilling as a result of Google is concentrated on software program

Google is lower than a month away from launching new smartphones, a brand new lineup that can span display sizes and type elements. Like in earlier years, the telephones have leaked properly upfront of Google really saying something about them publicly. Solely just lately did the corporate even acknowledge that its occasion on August 20 shall be devoted to the Pixel 10 with a teaser on its website. Based mostly on what Google has shared and what’s leaked out, you will get a transparent image of what the corporate will launch. And surprisingly, it seems to be similar to final yr’s telephones.

Whereas the concept that Google is simply delivery a refined model of the Pixel 9 is likely to be disappointing, it does counsel one thing that is been true for some time: {hardware} has by no means been the main target of the Pixel, it is the software program the {hardware} can run that issues. And at this level in 2025, Gemini is the software program that issues most at Google.

The Pixel 10 is a “Pixel 9S”

The brand new telephone looks as if a refinement, not a reimagining

Smartphones used to take for much longer to evolve. Yearly releases have been frequent for the reason that starting, however the concept that annually new smartphones ought to have a radical new design or paradigm-shifting function is a comparatively current thought. Most individuals had been proud of a telephone that simply labored higher.

The early days of the iPhone, for instance, had been outlined by Apple’s “tick-tock” launch schedule. One yr the corporate would introduce new designs and supplies and the subsequent yr, the identical design, however with refinements. That could possibly be improved parts or a novel software program function, like when Siri was launched on the iPhone 4S, nevertheless it by no means got here with any large adjustments to the telephone itself. Telephones launched within the years when the {hardware} did not change got an “S” to indicate that they had been higher than the numbered launch.

Google hasn’t actually adopted the identical sample. Components of its design carry throughout telephones, like the thought of a two-tone end or an enormous digital camera bump, however every of its Pixels has been fairly completely different from the final, save for the soar from the Pixel 6 to the Pixel 7. You possibly can justify this by saying that Google has been enjoying catch-up, nevertheless it nonetheless implies that the Pixel 10 is a present of restraint. The telephone, as depicted within the firm’s teaser and the quite a few leaks, didn’t fall removed from the Pixel 9 tree.

The largest visible change Google is making is the addition of a brand new digital camera to the entry-level Pixel 10, in order that now all of its telephones have a large, ultra-wide, and telephoto possibility. Leaked specs counsel it is an 11-megapixel telephoto digital camera, much like the telephoto on the Pixel 9 Pro Fold, and it will assist the corporate’s Tremendous Res Zoom function. Whereas it looks as if the standard could possibly be higher, it is nice that Google is not locking the choice behind a extra premium worth.

Internally, the corporate is reportedly including a Tensor G5 chip and a brand new magnetic wi-fi charging system possible primarily based on Qi2. The Tensor G5 does not seem to be it will be that rather more highly effective than the Tensor G4, however switching to a 3nm design implies that it needs to be extra power-efficient. The brand new wi-fi charging system — reportedly called “Pixelsnap” — may introduce the comfort of MagSafe to the Pixel lineup. Will any of those adjustments make the Pixel 10 really feel all that completely different from the Pixel 9? That continues to be to be seen, however primarily based on what’s leaked and what Google has visually confirmed, the Pixel 10 looks as if a Pixel 9S.

Gemini is Google’s most important focus

The corporate is intent on pushing AI into each product

Gemini was an enormous a part of Google’s pitch for the Pixel 9, and has solely change into an even bigger half since. The corporate has frequently launched Pixel Drops (shock software program updates with new options) for the reason that telephone was launched, and a very good variety of them have been Gemini-focused. The shortage of thrilling new {hardware} adjustments within the Pixel 10 may very properly be as a result of Google goes to lean even more durable into Gemini.

Pixels have been regarded as showcases for Google’s model of Android, an working system the corporate maintains, nevertheless it looks as if that could possibly be altering. Given how many individuals are satisfied smartphones is likely to be one of the best place to work together with AI, it is affordable to imagine that Pixels are shifting into being a device for demoing Gemini initially. A minimum of till merchandise working Android XR or Google’s own smart glasses change into accessible.

Moreover the refinements and design parts of Android 16, it is exhausting to say what new software program options Google might need deliberate for the Pixel 10. The corporate continues to demo Project Astra, so Gemini-powered options that take motion in your behalf would make sense, nevertheless it’s exhausting to say if they’re prepared for prime time.

The Pixel’s {hardware} is already good

There are legitimate causes to maintain issues constant

It would initially really feel unusual that Google does not appear to be altering Pixel {hardware} for the Pixel 10. However the firm does not have to reinvent the wheel each time, and possibly should not. Sticking to largely the identical {hardware} setup may imply the Pixel 10 is extra reasonably priced to supply and extra sturdy. We can’t know all the things till Google really pronounces its new telephones, however even when the telephone’s {hardware} does not set the world on hearth, Gemini would possibly.

For a take a look at the AI options Google included on the Pixel 9 Pocket-lint has protection of Pixel Screenshots and the Pixel’s image generation feature. And when you’re fascinated by what’s leaked in regards to the Pixel 10 to date, Pocket-lint has a roundup of all the features you need to care about.